Burn The Playbook
🎙 Burn The Playbook is our podcast for rebels who refuse outdated go-to-market strategies. Hear from business leaders, sales renegades, and operators who challenge the status quo and build what works instead.
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Digital Rebels Consulting helps B2B manufacturing and industrial companies escape the commodity trap and stand out where others blend in. Digital Rebels Consulting works with growth-minded teams to realign sales, marketing, and positioning so you can win on value, not just price.
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Burn The Playbook
Your Website Is Costing You Deals | David Nathan on Digital Presence That Converts
In this episode of Burn the Playbook, Marc Crosby sits down with David Nathan, the CEO of Scaler Marketing. They discuss David's transition from exploring jungles in Costa Rica to founding a successful marketing agency that specializes in science and tech industries. David shares his insights on the importance of having a website that serves as an effective sales tool, the pitfalls of relying on outdated or poorly designed sites, and offers tips for integrating a website into a company's overall strategy. He also touches on challenges and opportunities in the evolving landscape of AI, web development trends, and how companies can give their sales and marketing teams the resources they need to excel.
David Nathan is the cofounder and CEO of Scaler Marketing, a brand-driven web agency that creates immersive and strategically grounded websites for science and technology companies.
After leaving a career in California, David moved back to Boston to build something more personal that he’d be proud to share with his kids. The result was Scaler, a team of designers, developers, strategists, and storytellers helping complex companies communicate with clarity and conviction.
David believes the best brands don’t chase attention. They express identity. That belief guides everything his team does, from uncovering a brand’s essence to turning it into an online experience that inspires action.
To them, a website is the foundation of sales and marketing that when done right, helps everything else fall seamlessly into place.
David serves on the board of SAMPS, is a devoted husband and father of five, an avid runner and hiker, and has a knack for getting lost in the jungle and finding his way out.
David Nathan's LinkedIn: https://www.linkedin.com/in/davidinathan/
Scaler Marketing: https://www.scalermarketing.com/
SAMPs https://www.samps.org/
00:00 Introduction to Burn the Playbook
01:05 David Nathan's Adventurous Background
02:32 Journey from Biology to Marketing
05:32 Founding S Scaler Marketing
09:11 Challenges and Evolution in Web Development
16:42 Importance of Brand Consistency
19:49 The Human Element in B2B Marketing
28:11 The Importance of Quick Responses in Sales
29:16 Transforming Your Website into a Sales Powerhouse
31:06 Common Mistakes When Hiring an Agency
33:32 Emerging Trends in Website Development
37:15 The Future of Websites
41:09 Burn or Build It: Rapid Fire Questions
48:48 Final Tips for Sales and Marketing Leaders
50:09 Where to Find Us and Upcoming Events
- Website → DigitalRebelsConsulting.com
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- Socials → Follow us on LinkedIn www.linkedin.com/in/marcccrosby
- Email → marc@digitalrebelsconsulting.com
- Apple Podcasts → https://podcasts.apple.com/us/podcast/burn-the-playbook/id1828969451
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