Burn The Playbook - B2B GTM Strategies with Marc Crosby
🎙 Burn The Playbook is our podcast for rebels who refuse outdated go-to-market strategies. Hear from business leaders, sales renegades, and operators who challenge the status quo and build what works instead.
👉 Subscribe for weekly episodes, growth insights, and unfiltered takes from the front lines.
Digital Rebels Consulting helps B2B manufacturing and industrial companies escape the commodity trap and stand out where others blend in. Digital Rebels Consulting works with growth-minded teams to realign sales, marketing, and positioning so you can win on value, not just price.
Learn more: DigitalRebelsConsulting.com
LinkTree: https://linktr.ee/digitalrebelsconsulting
Podcasting since 2025 • 23 episodes
Burn The Playbook - B2B GTM Strategies with Marc Crosby
Latest Episodes
Win-Loss Analysis: How to Fix It w/ Cian Mcloughlin
Win-loss analysis for B2B sales. Learn how to capture clean, candid buyer feedback, stop guessing in CRM, and turn every pursuit into future wins. Author of “Rebirth of the Salesman” Cian McLaughlin joins Marc Crosby on Burn The Playbook to sha...
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45:36
Innovation Playbooks: How to Build What Actually Works with Tendayi Viki
Innovation playbooks that work. In this episode of the Burn The Playbook Podcast, Marc Crosby sits with Tendayi Viki, partner at Strategyzer and author of Pirates in the Navy, to break down how large companies build a repeatable system for real...
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42:34
Strategy That Actually Works: Alex M H Smith on Unique Value
Strategy in business is simple: create unique value people can’t get anywhere else. Author and consultant Alex M H Smith breaks down “No Bullshit Strategy” so leaders stop chasing buzzwords and start making real choices.What you’ll learn...
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53:56
Stop Pitching. Start Investigating: The WINGS Playbook with Raz Vicerabin
B2B sales for founders: how to run real discovery, align a proof of value, and close without racing to discounts. Outcome: shorter cycles, cleaner handoffs, and deals that stick.In this episode of the Burn The Playbook Podcast, host Marc...
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42:44
*Re-Release* B2B GTM Playbook: Churn, Niching, and Sales That Actually Work With Richard Blundell
B2B go-to-market that actually drives ARR. Richard Blundell shares the simple operating cadence founders need to land real customers, cut churn, and scale without burning cash. Richard Blundell is a SaaS sales and go-to-market expert with more ...
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58:20
