Burn The Playbook - B2B GTM Strategies with Marc Crosby
🎙 Burn The Playbook is our podcast for rebels who refuse outdated go-to-market strategies. Hear from business leaders, sales renegades, and operators who challenge the status quo and build what works instead.
👉 Subscribe for weekly episodes, growth insights, and unfiltered takes from the front lines.
Digital Rebels Consulting helps B2B manufacturing and industrial companies escape the commodity trap and stand out where others blend in. Digital Rebels Consulting works with growth-minded teams to realign sales, marketing, and positioning so you can win on value, not just price.
Learn more: DigitalRebelsConsulting.com
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Podcasting since 2025 • 26 episodes
Burn The Playbook - B2B GTM Strategies with Marc Crosby
Latest Episodes
Hiring Top Manufacturing Talent Without Guesswork Today
Hiring is getting noisier. Brian Pahl breaks down what still gets people hired in technical manufacturing.Marc Crosby and Brian call out what leaders miss on succession, interviews, LinkedIn, and remote work.Why succession plann...
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37:18
Value-Based Selling: Defend Price With Confidence Now
Pricing pressure is real. Here’s how B2B teams defend price and win.Dr. Steve Laborda shares the value moves most sellers skip.On this episode of Burn The Playbook, Marc Crosby (Digital Rebels Consulting) sits down with Dr. Steve Lab...
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51:28
CRM Adoption Fails: Fix The Process w/ Michael Venman
CRM adoption fails when teams treat it like data entry instead of a communication tool. In this episode of Burn The Playbook Podcast, Marc Crosby sits down with Michael Venman, founder of The Sales Nerd, to break down why the sales-marketing ha...
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41:11
Win-Loss Analysis: How to Fix It w/ Cian Mcloughlin
Win-loss analysis for B2B sales. Learn how to capture clean, candid buyer feedback, stop guessing in CRM, and turn every pursuit into future wins. Author of “Rebirth of the Salesman” Cian McLaughlin joins Marc Crosby on Burn The Playbook to sha...
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45:36
Innovation Playbooks: How to Build What Actually Works with Tendayi Viki
Innovation playbooks that work. In this episode of the Burn The Playbook Podcast, Marc Crosby sits with Tendayi Viki, partner at Strategyzer and author of Pirates in the Navy, to break down how large companies build a repeatable system for real...
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42:34
