Brent Adamson
Brent Adamson is a world-renowned researcher, author, and advisor to B2B commercial leaders. Known as having the “biggest crystal ball in B2B sales,” he co-authored the bestsellers The Challenger Sale and The Challenger Customer, and is a frequent Harvard Business Review contributor with pieces like “Sensemaking for Sales” and “Traditional B2B Sales and Marketing Are Becoming Obsolete.”
A sought-after speaker and facilitator, Brent has presented to tens of thousands of commercial leaders worldwide. His latest book, The Framemaking Sale, offers a roadmap to boost sales performance and seller relevance in a world of overwhelmed buyers and AI disruption.
Formerly the “chief storyteller” for CEB (now Gartner), Brent is Co-Founder of A to B Insight, continuing his research on productive disruption. He holds multiple degrees from the University of Michigan and the University of Texas and lives in Leesburg, VA with his family.